Sweden is one of the most betting-friendly countries in Europe. The Scandinavian country allows Swedish gamblers to use a number of different operators. While the Swedish government was initially keen to run state-protected operations and lotteries, the situation gradually evolved, and there are now major players offering punter after punter the chance to place sports bets and play casino games.
Many Swedish customers have the chance to place a sports bet on a wide range of soccer leagues, and there are several other popular sports to choose from, including ice hockey and trotting. When it comes to the latter, this is a form of horse racing betting that can generate enormous betting turnover at the big meetings. Other popular sports in Sweden include tennis, golf, basketball and other American sports.
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The leading Swedish betting sites will offer customers the chance to earn a welcome bonus when they register a new account. The size of the betting bonus can vary and usually applies to the value of a person's first deposit. It might be typical for a customer to earn a 100% deposit match bonus, although they are likely to have to place a sports bet at certain odds and then wait for it to be settled.
Sometimes free bets can be earned in succession. For example, a customer gets a free bet for each of their first five deposits. There might also be money back specials available, and the legislation is relaxed enough for operators to be creative with the welcome offer types available.
You might find there are price boosts available, which tend to be created for the bigger sporting events. It might be that you can secure larger odds for a player to score first in a soccer match or for a correct score outcome when there is a Premier League, Serie A or Allsvenskan clash.
Sometimes, Sweden online betting site promo codes need to be used in order to claim a deposit bonus. It might be that you enter a Swedish bonus code as part of the registration process, although some Swedish bookies require you to enter the promo code when making a first deposit. You should also make a note of any payment method you can’t claim a bonus on.
There may be Swedish betting promo codes available that can be used for other promotions, especially with regards to earning loyalty points or betting rewards. We recommend making sure you know how to opt into a particular promotion and whether a code is needed or not – this can often be found in the terms and conditions.
Each sports betting site will generally have a free betting offer available. A customer can claim one free bet per bookmaker, and there are several operators from which to choose. We generally recommend that you take advantage of one offer at a time, making sure you read the terms and conditions of the promotion before claiming the free bet.
It is important to know the percentage of bonus that is available based on your first deposit, while it might be that there are wagering requirements in terms of having to bet at certain odds. Alternatively, you may have to place a multiple bet or even get a casino bonus as part of the overall promotion.
At Bookmakers.com, we have put together a comprehensive list of Swedish betting apps that are currently available, so you can choose the best betting app for you. There are lots of operators aiming to appeal to customers in Sweden, although it’s important that you look for the apps that are licensed and regulated. Ideally, this would be through the Swedish Gambling Authority.
There are a number of approved payment methods when online betting in Sweden. A Swedish bettor can fund their betting account using many a different betting option, with the money being securely moved to and from a bookmaker account depending on whether you are depositing or withdrawing.
Bank card: many Swedish customers will continue to use a bank debit card in order to make a transaction. This means you can register the long card number at a Sweden betting site and then use the card to facilitate transactions.
E-wallet: if you already have an e-wallet account set up, this form of payment can be ideal and means Swedish players can avoid entering bank card information. A classic example is PayPal, which allows customers to be transferred to the site and move funds through the third party account. Neteller and Skrill are good alternative options.
Apple Pay: customers are also able to wager with Swedish Krona on Apple Pay, and this can be a quick way of getting funds into your account, especially if you own an Apple device. Customers can often use fingerprint ID to transfer the funds.
Online sports betting has been legal in Sweden for several years. However, it should be noted that any operator offering betting services to Swedish customers must hold a valid license. This isn’t a UKCG or Malta license but rather with the Swedish Gambling Authority. In order to acquire a license through the SGA, betting sites need to demonstrate they can provide a secure and responsible gambling service.
The good news is that there are many safe Sweden betting sites that can be accessed. Customers are free to bet on any sport, while there are also the legal options to play casino, poker or bingo games. Many Swedish operators are overseas because of tax laws, although they are still accessible to the adult population of this country, which means the landscape is very user-friendly.
Swedish punters have the opportunity to wager on more than just one betting market when they sign up with a bookmaker. This includes online soccer betting, with the English Premier League traditionally the most popular competition, although Serie A and La Liga also attract plenty of interest. Much depends on where the Swedish international players are playing their club soccer, but the Allsvenskan is naturally popular during its season.
Aside from soccer, tennis, basketball and American football are popular sports with lots of live betting options, known as in-play betting options. It’s also common for Swedish customers to dabble in the ice hockey betting markets, and we can often see plenty of wagers made on the domestic league, while trotting attracts a big audience and is the most popular form of horse racing in this Scandinavian country.
The key thing is to make sure you are accessing a Sweden online betting site that has state approval. So if you scour Bookmakers.com, you can be assured that any provider you choose via our site will be fully regulated and safe to use - and may even provide free bet welcome offers. It’s nearly always the case that any bookie is restricted from being accessed unless it has a license in this territory. You can therefore sign up with any of the betting sites you are able to access.
Which operator you choose, is up to you. We have helped you make the right decision by reviewing the leading betting sites so you know when you place a bet with them, it's safe. Here is our list of the best betting sites in Sweden:
There is the possibility of clicking Join Now and triggering the sign-up process. It’s nearly always the case that you will need to submit similar information when opening any betting account. This data includes name, date-of-birth and postal address. This will verify your identity and ensure the Swedish betting site passes the required data protection laws.
You will need to create a username and password unless you are allowed to use your email address to sign in. The registration process is usually completed on two counts. The first of these involves clicking on a link that you are emailed in order to validate your account. The second will be having to fund your account using a particular deposit method, and you can also select an amount you want to deposit.