Tote Sign Up Offer, Free Bet and Review June 2023

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Betting Offers (Offers in your region)
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Bet £5, Get £20 in Free Bets
Choose Tote
  • Never beaten by a starting price
  • Tote+ offers up to 10% bonus on winning dividends
  • The home of the placepot
Licensed in Multiple Countries
  • IE
  • GB
Accepted Payments

New customers online only. £/€‎5 min stake. Receive £/€‎20 Tote Credit when first bet settles. £/€‎10 redeemable against racing bets and £/€‎10 redeemable against racing bets excl. Win/Place. 7 day expiry. Qualifying bet is the first racing pool bet added to the betslip. 18+. Full T&Cs apply.

Ziv Chen
By Ziv Chen
 |  8 mins

Tote Sign Up Offer - Our Verdict

There is no doubt that Tote is for a specific kind of bettor. This is a specialist sports betting operator that will appeal to fans of horse racing. Moreover, this is a betting site that favours totes over fixed lines, so also consider that before jumping in. 

That all sounds negative, but it is not. Tote sport knows what it is and does not pretend to be anything else. It caters to a particular kind of customer and is probably the best in the business in its niche. That made our Tote sportsbook review easy because we quickly knew this is one of the horse racing betting sites we would 100% recommend. 

With nice new customer betting offers, solid ongoing promotions and an excellent website and mobile app, Tote has plenty to interest customers. You can find out for yourself by clicking any link in this Tote review to claim your welcome package and start betting. 

Tote Pros and Cons

Tote Stayers Club provides exclusive promotions to loyal customers
Is a unique betting site made specifically for horse racing and soccer fans
Tote Guarantee means you'll never receive less than the starting price as winnings
Up to 10% bonus on winning dividends with Tote+
Live chat isn't 24/7
This isn't the site for you if looking for other sports
Expert Verdict Expert

Tote's aim is to stand out from the crowd, and it does that in spades. Though the operator has been around for a number of years, it was relaunched in 2020 with the aim of providing something a little different and more value to its customers. The idea is you bet in a pool, like a sweepstake, and if your choice comes in, you receive a share of the dividends, which can be increased with Tote+. This is a novel way of betting that is sure to capture the imagination of many horse racing and soccer lovers.

Player Verdict Player

With regular promotions and an easy-to-use app, Tote caters for all fans of soccer and horse racing betting. The Stayers Club - the name a homage to racing - is a great tool to keep customers coming back as it provides regular exclusive promotions once you've placed a certain number of qualifying bets. The Tote+ function is an easy way to boost your bankroll while betting along with the pools of other players. If you're looking for fixed odds, this isn't the place for you, but if you want a fun, new way of betting on soccer and horse racing, then it most definitely is.

Tote Welcome Offer

Since launching in 2020, Tote has been attracting the attention of customers seeking a bespoke horse racing betting site. A simple, generous and accessible welcome bonus is available to all new customers. The good news is you do not need a Tote promo code to claim this promotion. 

As with all online sportsbooks, Tote changes the specifics of its welcome package from time to time. So, any betting welcome offers at the time of writing may not be the same as what is available in the future.

Even so, there are standard welcome packages that are common in the betting industry, and Tote is likely to have one of the following:

Tote Free Bet

With this promotion, you get a free bet credit for making a deposit or first bet with the bookmaker. If you win a wager with free bet credits, you can keep your profits but not the value of the free bet. Free bets often have terms like time limits on using the offers.

Tote Review

While the new Tote is a fairly new operation, the sportsbook still has its heritage with the launch of Tote Bookmakers in 1973. In 2019, Tote was sold to the UK Tote Group, a collection of racehorse owners and breeders. In 2020, the popular Totesport went through a major rebranding and overhaul of the website. With a makeover and new services, the famous horse racing platform became known as Tote. 

One thing that makes Tote sport unique is one of the best horse racing betting sites around as that is its main focus, In fact, the only other sport you can bet on is soccer. In the following Tote global review, we will let you know if this sportsbook is worth visiting despite its dedication to one sport. 

Tote Desktop Experience

One of the first things we noticed during our Tote sportsbook review is the vast improvement the 2020 relaunch is over the old Totesport experience. It takes a clean and modern approach to website design with a UI that is user-friendly and free of clutter. Of course, having only two sports to bet on frees up a lot of screen real-estate. 

With that extra space, Tote provides more information about horse racing and available online sports betting markets. You can see an easily digestible list of the day’s racing events from the UK and overseas. Information on open markets and streaming is also available. Similarly, race cards have a lot of detail, with up-to-date stats and results. 

Tote App

To cater to the growing number of mobile bettors in the UK and Ireland, Tote boasts an optimised and responsive mobile browser site that can be accessed on smartphones and tablets. The sportsbook also has an easy-to-use dedicated sports betting app for both iOS and Android.

We spent most of our Tote review on the mobile website, which was a joy to use. All menus are clear, and you can easily scroll through race cards to find the betting markets you want. It also provides access to the full schedule of live streams. 

IOS App Android App Mobile Live Streaming
IOS App Android App Mobile Live Streaming

Tote Registration Process

Tote Sportsbook is very welcoming to new customers, giving them a smooth registration experience to get started. In fact, you can start betting in minutes by following these simple steps:

  1. Click any link on this Tote review to head straight to the website.
  2. Select the white “Join” button in the top right of the page.
  3. On the first page, enter your name and click continue.
  4. Then enter your date of birth, address, phone number and other personal information to finalise your account.
  5. Tote will send you an email to follow a link to complete your account.
  6. Once that is done, you can deposit money by heading to the payments section.
  7. Choose your preferred payment method and enter the amount you want to deposit.
  8. Finalise the transaction. Your funds and any new customer free bets should appear in the sportsbook instantly.
  9. Now navigate to the homepage and select one of the betting markets from the main window.
  10. Make the bet you want and await the outcome.

Tote Account Verification

Before withdrawing your winnings, you will need to verify your account with Tote. You can do this at any time by heading to your account and choosing verification. If you do not verify manually, Tote will prompt you when you start your first deposit. Verification involves providing your proof of identity and address. You can send copies of critical documents by email or upload them directly to the sportsbook.

In our experience, account verification is smooth if there are no issues with your documentation. You can expect approval on your documents within 24 hours of sending them. As for the documentation you need to send, below are your options:

  • Photo ID (passport, driver’s license, or another formal ID)
  • Proof of address (a recent utility bill)
  • Proof of payment method used (a bank statement or photo of your credit card)

Tote Payment Methods

You can locate the cashier section on Tote by heading to the “View Account” tab (on the top right of the website) and entering the site wallet. Here you will find transaction options such as Add Funds (deposit) and withdraw. There is also a list of previous transactions so you can keep track of your deposit/withdrawal history. 

In terms of options for depositing and cashing out, Tote has a surprisingly small selection. At the moment, the only options are Visa and Mastercard debit cards. While that is a small choice, they are two of the best payment options available. Most people in the UK have access to a Mastercard or Visa debit card. Similarly, they offer secure transactions and easy bankroll management. Withdrawals with these payment methods take 3-5 business days.

Tote Global Betting Features

When we started our Tote review, our team already knew this was one of the best horse racing betting apps around. When considering this type of betting market, there is one feature we believe is essential - live streaming. 

Thankfully, Tote provides one of the most comprehensive live streaming services for horse racing. You can find streams for all UK and Ireland meets and races alongside dozens of global races each day. 

The company's Tote Plus promotion guarantees that bettors who bet through or the Tote app will receive at least a 10 percent larger payout on winning Tote bets than when using another channel for tote bets. Tote Plus is a great way for customers to boost their bankroll.

The Tote Stayers Club also provides exclusive betting offers and Tote bet credit to those customers who place at least six bets in a week. It also vows to never be beaten by starting price. The Tote Guarantee states that if any Tote dividend is greater on win bets, the company will pay that out instead of the starting price figure. 

Tote Sports and Markets

Perhaps the most important thing to remember about Tote is that this sportsbook primarily focuses on tote bets. In other words, there is not an extensive portfolio of fixed odds markets, although there are some. If you are unfamiliar with tote betting, here is a little refresher:

A tote is similar to a lottery. Bettors choose a horse and place their bet, just like a traditional fixed odds market. However, in a tote, funds are put into a cumulative pool of all players who are betting on that specific race. Every player with a winning bet will share a percentage of the pot (coming from the total of all bets on that particular race). That means the fewer people that pick your horse, the more you could win. 

Tote offers a Tote Guarantee, where it will match the price of the SP (starting price) or the Tote dividend, whichever is greater. Furthermore, this applies to all races in the UK and Ireland. There is also a soccer betting section, but it is a syndicated format, meaning you work/bet with other customers to win wagers on games. 


Because of the syndicated format, you will need to join a syndicate. Therefore, Tote is unlike traditional soccer betting sites that cover soccer leagues and matches worldwide with thousands of pre-match and in-play markets. Instead, you can participate in a syndicate and take group bets with the potential for larger prizes. 

Horse Racing

The Tote horse racing offerings include Exacts, Trifectas, Swingers, Scoop 6s, Placepots, Total Jackpots, Superpools and Quadpots. As one of the best online horse racing betting sites, Tote covers all the best horse race action in the UK and Ireland. The sportsbook also offers bets on numerous other meets in countries like the USA, France, Australia and more, so you can place a racing bet almost anywhere in the world. 

Tote Customer Support

Firstly, an in-depth FAQ section offers various insights on your account, payments, bets and other essential information. If you have a minor problem, this should be your first port of call. For more urgent matters, we recommend heading to live chat customer service section. While it is open seven days a week, 365 days a year, the live chat is only available between 8 am and 10 pm. 

Of course, we would prefer 24/7 live chat, but Tote customer service staff are available during peak hours and beyond. Connecting with agents is fast, and we only experienced positive interactions with the Tote support team. Staff members were friendly and helpful on all occasions. Alternative forms of contact include email and telephone. 

Tote Casino

Online casinos provide you with access to your favourite games from wherever you wish to play. Online slot machines are the most popular types of casino games, but you can also find virtual table games and game shows online. Tote is a pure sports betting app, so it does not offer an online casino section. Since the site focuses on horse racing, we do not expect this to change in the future.

Tote Live Casino

Live dealer casino games allow you to experience the thrill of land-based gambling from the convenience of your desktop or mobile device. You’ll typically find a wide variety of live dealer casino games at international betting sites, including multiple poker, blackjack, and roulette variations. With no online casino on-site, Tote also does not offer any live casino games. 

Tote Bingo

If you love the social aspect of gambling games, you’ll love online bingo. Chat with other players live as you wait for the bingo balls to drop and fill in your virtual bingo card. You can also play across various themes, with games like 90-ball, 75-ball and 30-ball. Unfortunately, there are no online bingo rooms at Tote. 

Tote Poker

With multiple variations, including the popular Texas Hold’Em and Omaha, online poker brings the classic card game to the digital world. You can play for real money against other bettors in rooms for various skill levels. Since Tote is a sports betting and horse racing-focused site, you won’t find online poker there. 

Tote Lottery

Thrilling lottery draws take place worldwide, allowing you to bet on the outcome of draws at lottery betting sites. Simply pick your numbers and place your bet to be in with the chance of winning a lucrative prize. Currently, Tote does not offer lottery betting. 

Tote Responsible Gambling

By clicking the Responsible Gambling link at the bottom of the page, you can see a wealth of information and advice. Read about managing your budget, spending wisely and knowing when to walk away. 

Furthermore, you can help yourself to bet safely by setting deposit limits, account timeouts and betting limits. For customers who may be struggling, Tote provides one of the most comprehensive lists of third-party resources we have seen. There are around a dozen direct links to organisations such as GamBlock, GambleAware and Gamblers Anonymous.

Deposit Limits Time Out Stake Limits Profit/loss Totaliser Self Exclusion
Deposit Limits Time Out Stake Limits Profit/loss Totaliser Self Exclusion

Tote Global Directory

At the moment, Tote ate only a UK bookmakers and Ireland bookmakers. This sportsbook holds a license with the UK Gambling Commission (UKGC License Number:54799), one of the most trustworthy gambling jurisdictions in the world. It means that Tote adheres to the strictest standards of fairness, data protection and responsible gambling. 

However, it also means that the bookmaker is strictly available in the UK and Ireland only. 

Frequently Asked Questions
Is there a Tote mobile betting app?
What's so good about Tote?
Does Tote offer a welcome bonus?


Ziv has served for two decades in senior positions with online gambling operators and software companies. In recent years he decided to combine his passions for writing, gambling, and sports, and became a fulltime casino and sports betting writer. Ziv’s biggest loves are the NFL (Pittsburgh Steelers), college football (Maryland Terrapins), casino games and online slots.