Welcome to the UK’s leading sports betting portal for comparison, football accumulator tips, expert football tips & horse racing tips plus up to the minute sports betting news & free bets.
Full T&Cs apply. New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1/2 (1.5) or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 3/10 (1.3) or greater, stake not returned. 18+ BeGambleAware.org.
18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Spread betting losses can exceed deposit. 18+ begambleaware.org
18+ New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
New customers online only. Place your first bet on racing pools for a minimum of £/€5 and win or lose you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.org
18+. New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
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Offers updated 22nd March.
We highlight the leading bookmakers in the UK and therefore simplify the choice of bookies for our readers. While every operator likes to claim they’re the best for sports betting, we have carefully reviewed each bookmaker to understand how they perform when it comes to range of markets, competitive odds, in-play betting, cash out, promotions, customer service and payment options.
You will see that for each bookmaker, we have outlined their best feature so you can understand whether this bookie makes any appeal to you on that front. You can also digest their sign-up offer and see whether or not this operator holds a UK gambling license. This is important information as a bookie who is regulated and licensed by the UK Gambling Commission means that they are adhering to the strictest possible gambling regulations.
Check out the latest free bets and new customer sign up offers from all the UK's best betting sites.Best Betting Sites
We rank and review betting apps for UK customers. You will find our latest recommendations here.Best Betting Apps
Take advantage of casino sign up offers as a new customer and receive bonus credit and free spins.Casino Sign Up Offers
Claim the best free bets and golf betting offers in order to make the most from your bets on golf's biggest events.Golf Betting Sites
Cricket is a popular betting sport, there are lots of cricket betting sites we recommend at Bookmakers.com.Cricket Betting Sites
Online darts betting is becoming more popular. There are several bookmakers who provide the chance to bet on darts!Darts Betting Sites
If you're looking to bet on horse racing, Bookmakers.com has every angle covered. From reviewing the most popular online bookmakers, keeping up to date with the latest betting offers, and providing daily selections from our horse racing tipsters. There is no better place to keep up to date with the sport.
We provide you with the best odds currently available from every race in the UK & Ireland, including results as they happen. Not only that, our regular columns from jump jockey Brian Hayes and the chief racing writer for the Sunday Times in Ireland Donn McClean, will ensure you'll be one step ahead of the bookmakers.
Betting on Horse Racing? We've found the best sites for betting on horse racing. Claim a generous sign up bonus today!Horse Racing Betting Sites
Don't miss leading jump jockey Brian Hayes' thoughts on horse racing each week with his exclusive column.Brian Hayes
Donn McClean is chief racing writer with The Sunday Times in Ireland gives us his horses to follow each week.Donn McClean
Our horse racing tips page is updated daily with Fryboy's latest selections.Daily Horse Racing Tips
The latest odds for all meetings in the UK & Ireland can be found here.UK Horse Racing Odds
Get the latest results in real time for all UK & Irish meetings.Horse Racing Results
Whether you are looking for tips to place a football acca, or need Premier League team stats to pick the winner of this weekend's biggest game, Bookmakers.com can do it all.
We have all the information you need to maximise your returns from betting on football. Our odds comparison tables are updated in real time with the current prices from leading bookmakers, enabling you to pick the best price available. We are always on the lookout for the latest free bet offers, so you can boost your betting balance with deals from top online bookmakers.
Our football betting experts even do the hard work for you, posting daily tips from the biggest games in all of Europe's big leagues. So if you are for that final leg in your acca, you can rest assured our tipsters will be ready with a selection.
The team at Bookmakers.com are on hand to highlight the best football betting sites available in the UK.Football Betting Sites
Get the best football acca tips from our top tipster Martin Green. Updated midweek and every weekend.Football Acca Tips
Our expert football tipster Charlie Mullan picks out his best bets across Europe's biggest leagues every day.Daily Football Tips
It’s important for readers to understand that the team at bookmakers.com place sports bets and therefore we understand what customers want from a UK bookmaker when there’s a particular football game or horse race taking place. We also appreciate that while a bookmaker free bet always goes down well, that has to be more substance in order for a punter to keep returning to a betting site.
We have compiled a list of categories which we feel are important when it comes to choosing the right bookmaker for you. Quite simply, all of the bookies featured on this site have to score well for the below sections and we’re confident that you’ll therefore be spoilt for choice when it comes to picking the right bookies.
Here are the bookmaker categories and why we think each one is important:
License – it’s vital that you bet with a bookmaker who holds a license and ideally this should be in the United Kingdom where the Gambling Commission only hand out licenses to operators who can prove that they offer a secure and fair betting service to customers.
Website – a bookmaker website has to perform strongly from a desktop and mobile betting point-of-view. This includes the structure of the site, the ease of navigation and how easy it is to place a bet. The page-loading speeds should be fast and enable customers to place wagers quickly.
Promotions & Offers – we love to see bookies run different promotions on a regular basis. Existing customer offers are important and punters value Accumulator Bonuses, Accumulator Insurance, Money Back Specials, Enhanced Odds, Price Boosts and Early Payouts.
Content & Stats – if a bookmaker can provide lots of content and statistics around a certain sporting event or football league, it allows customers to brush up on the latest information and team news before deciding which way to bet.
Sports variety – there are a huge number of sports being played at a professional level and a good bookmaker will leave no stone unturned to make sure that they cover as many as possible, especially with a good trading team.
Odds & Pricing – for many customers, it’s all about how competitive the odds are. The biggest prices will ensure the largest payout and it’s also the mark of a good bookmaker when they’re prepared to be aggressive about the favourite in a certain betting market.
Range of Markets – some bookies offer hundreds of betting markets when it comes to leading football matches and it’s brilliant for customers to choose the punting angle they want to take. Bookmakers can also differ in terms of type of market.
In-Play Betting – some customers exclusively place live In-Play bets and it’s therefore vital that a bookmaker not only offers this service but covers a variety of sporting events, with the prices needing to be competitive.
Bet Builder or Same Game Multi – a growing trend is for customers to create their own tailored bet and that involves picking different outcomes to happen during the same sporting event. You effectively create your own odds before choosing your stake.
Maximum Stake – customers hate to be limited to a low stake for a bet that they want to place. We therefore love to see bookies have a large maximum stake and stand bets for the biggest possible amounts.
Payment methods – it’s important for bookmakers to move with the times and understand the different payment options that customers want to use. There should not only be a nice variety of payment methods but also speedy ways to deposit and withdraw funds.
Live Streaming – it’s great to not only bet with a bookmaker but also enjoy watching the sporting event live. Many bookmakers have free live streaming and the only requirement is that you need a funded betting account in order to access the live streams on your screen.
Signup process – when signing up with a bookmaker, the process needs to be smooth and seamless. Customers want to get their account set up with a minimum of fuss and there should be an easy way for them to start betting once they have confirmed their ID and funded their account.
Security and Support – security is clearly paramount and a good bookie will have secure processes in place to protect customer data including payment details. There should also be customer support on hand through options like Live Chat to ensure that queries are quickly dealt with.
User Experience – the first time a customer visits the bookmaker is going to have a huge bearing on whether they return to place further bets. With this in mind, a bookie needs to help a customer quickly find a bet which interests them and be able to have a smooth bet slip process where the wager can go through seamlessly.
Cash Out Services – it’s clear that many punters like to enjoy full cash out or partial cash out as part of their overall betting service. It’s therefore not only important for a bookie to offer this but also create value cash out propositions so that customers feel as though they have a reasonable choice.
Accumulator Bonuses and Insurance – those customers who enjoy placing accumulators also like to land something extra on top of their winnings, while it’s even better if there’s a way of getting money back if their Acca is narrowly close to landing with Acca Insurance.
Money Back Specials – while we all enjoy winning our sports bets, second prize is getting our money back as cash or a free bet. Several bookies still run money back specials and it’s great to have some kind of insurance on sports bets.
Ante-Post Betting – several customers enjoy placing long-term bets and it’s great for a bookmaker to provide a wide range of betting options, enabling punters to get a run for their money at decent odds.
Loyalty Programme – loyalty should always be rewarded by a bookmaker and that might be in the form of a rewards programme or regularly issuing loyal customers with free sports bets on a timely basis.
The first point to make is that you can choose more than one online bookmaker. If you’ve not yet opened a betting account with any bookie, then you should try to make a sensible decision on the operator that is going to suit you best from a betting point-of-view. However, it’s completely free to sign up a betting account and you always have the option to change your mind.
We would recommend going through the list of bookmakers on this page and potentially creating a shortlist of the ones that appeal to you the most. This will naturally include the free bet offer that is available with each bookie, although you should also weigh up how competitive the betting odds are for the sports that you enjoy the most.
If you are able to sign up with a handful of online bookmakers, you can take it in turns to place bets and work out for yourself which one is the right option for you. A customer wanting to place accumulators needs to be able to find a football coupon quickly and then populate their bet slip with the Acca selections before choosing their stake.
We would always advise that you read the free bet terms and conditions with each bookie to ensure you know exactly how to claim this sports betting bonus. It might be that you need to make a certain deposit or bet at particular odds in order to benefit from a free bet promotion. You should also work out which bookies have the best betting apps service if you’re planning to place wagers through your device.
It’s easy to overlook the legal information although if a customer goes ahead and places bets with either an unlicensed bookmaker or a bookie who holds a license in an overseas territory, there’s always the possibility that your funds won’t be completely protected, while there might also be an issue should you want to make a complaint to a certain operator.
The UK Gambling Commission is regarded as one of the leading regulatory bodies in the world when it comes online gambling and it’s difficult for operators to secure a license to trade to customers in the UK. Therefore, when you open an account with a bookmaker who has a UK gambling license, you can bet with confidence in the knowledge that they will have jumped through several hoops to obtain this certification.
It might be the case that a bookmaker holds licenses in other countries and that’s always a good sign although you should visit each operator website where any licensing information should be clearly displayed, usually near the foot of the homepage. There should also be an “About Us” section where you can find out general company information.
How do you make sure you’re consistently getting the best odds for every betting selection that you make? After all, no bookmaker consistently has the biggest prices and you’ll find that some are stronger than others when it comes to certain sports and markets. It’s therefore imperative that you hold a number of bookmaker accounts to land the biggest value time and again.
Whether you’re betting on football, horse racing or any other sport, you want to make sure that the biggest price is being added to your bet slip. Comparing the latest prices is, therefore, a sensible way forward and you might be surprised that a particular bookie has such big odds about a particular selection.
Sometimes a bookmaker will have a Price Promise for a particular sport while there can also be things like Enhanced Odds, Price Boosts and best odds guaranteed. All of these price-related promotions ensure that you can squeeze extra juice out of a betting selection and know that you’re potentially gaining an edge over the bookmaker in question.
It might be tempting to go for the biggest free bet available, although customers should always understand how they qualify for a free bet before they go ahead, sign up with a bookie and make that all-important first deposit. There might be a condition attached to the sort of payment method that you use, with some bookies not accepting e-wallet deposits when it comes to bonuses.
Similarly, new customers might have to make a first deposit for a certain stake in order to be eligible for a free bet and there might also be a rule in terms of the country in which the customer is based. When it comes to placing a qualifying bet, there might be a minimum odds requirement and the same might apply when you actually receive the free bet.
There are also different types of free bets and it might be the case that there are turnover requirements with some of these offers. This might mean you need to bet through a bonus free bet a certain number of times before a withdrawal can be made and you have to also establish whether you get winning as cash or in free bet bonuses.
Here are the main types of free bet that you can receive:
No Deposit Free Bet – getting a free bet without making a deposit might seem really generous but these type of bonuses are pretty rare and any bookie offering this might also hand out a small free bet stake and make the terms and conditions fairly strict.
Deposit Bonus – this is the most common type of free bet, although customers will need to not only make a deposit but usually place a first qualifying bet at a particular price. Once this first bet has been settled, the customer then receives a free bet and this is usually credited within 24 hours.
Bet Credits – some bookies issue bet credits to their customers and this allows a customer to effectively have a free betting balance alongside their real money balance. You often get a 100% deposit match and there’s the chance to keep any of the winnings that you make.
Reload Bonus – once you’ve become an existing customer, there is sometimes the chance to secure a free bet in the form of a reload bonus. A bookie might send you an email inviting you the chance to secure a deposit bonus providing you fund your account within a certain time parameter.
Price Boost – instead of a free bet, a bookie might offer a customer the chance to place a Price Boost and this is sometimes one of the favourites at inflated odds to win a sporting event. The winnings are usually paid out in free bets, but these offers represent the opportunity to get off to a winning start.
Bet Insurance/Cash Back – there are plenty of offers available to new customers where you will get money back if your first bet is on a losing selection. It essentially means you can place a risk-free wager on a sporting event of your choice and you have the win-win situation of either making a profit or getting cash back.
Promo Codes - many sites require Promo Codes or Bonus Codes to guarantee the sign up offer or free bet credits associated with the welcome offer you have chosen. One of the most popular is bet365 and the current exclusive bonus code for bet365 is "BMCOM50" with bookmakers.com to ensure you receive up to £50 in Free Bets subject to registration. Read all about the latest Bet365 bonus code here.
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The UK betting market is highly competitive and you have online bookmakers dominating the landscape who have been around for decades. However, gaps in the market do sometimes open up to new operators and it’s always interesting when a new UK betting sites makes a bold appeal to stand out from the crowd and attract new customers.
One of the most appealing factors about a new UK betting site is the fact that a punter can land a new betting bonus or free bet, especially if they have opened accounts with all the established firms and exhausted their options on this front. However, if you’re signing up with a new UK bookie, make sure they hold the relevant UK license.
We always like to see healthy competition and many newcomers have gone on to compete favourably and raise the bar so that all bookmakers follow suit with various innovations and promotions. Quite simply, if a new bookie ticks all the right boxes, then you’ll see them featured on our site.
The general aim for any betting customer is to beat the bookmaker on a long-term basis. While there’s no such thing as a dead cert, there’s always the chance to land a winning bet and secure a profit when it comes to the latest wager.
However, we realise that expert betting tips can go a long way to achieving the aim of making a profit and we have a writer in every corner when it comes to various sports and events. Our experts have been covering sports betting for a long time and have a vast amount of experience.
We will regularly publish the latest betting tips and share our information with readers. Please ensure that you have some kind of staking plan or bankroll management so you can bet sensibly and hopefully grab the value consistently.
Our tips span the sporting world, get expert advice on the biggest events and matches.All Betting Tips
Our experts find daily horse racing tips across the UK and Ireland every day.Daily Horse Racing Tips
If top football matches are on, we will have it covered with tips you can rely on.Soccer Betting Tips
See who the bookies think will be the next Premier League manager to leave his position.Next Manager To Be Sacked
Get the best four horses to put in a lucky 15 each day from our expert panel.Today's Lucky 15 Tips
We take on the biggest Tote placepot available every day of the week.Tote Placepot Tips