Best Odds Guaranteed UK Bookmakers For April 2023
When it comes to betting on horse racing meetings in the United Kingdom and Ireland, it’s important to secure the best odds every time you make a selection. Naturally, we recommend that you shop around between the best betting apps in order to get the biggest price, although you should also make sure that your online bookmaker has Best Odds Guaranteed available for your wagers.
- Brand Ambassadors include Teddy Sheringham & Kieren Fallon
- Offers Live Streaming of all UK Horse Racing meetings
- £5 Free Bet Every Week available with their Acca Club
Full T&Cs apply. New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1/2 (1.5) or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 3/10 (1.3) or greater, stake not returned. 18+ BeGambleAware.org.
- Fixed Odds and Spread Betting Avalable
- Sponsors of Burnley FC
- Free Bet If Your Horse Is 2nd To A 33/1 Shot Or Bigger
Spread betting losses can exceed deposit. 18+ begambleaware.org
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18+ New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
- Home of Pool Based Horse Racing Betting
- Scoop 6 and Placepots Available
- Excellent Offers Including Tote Guarantee and Tote Plus
New customers online only. Place your first bet on racing pools for a minimum of £/€5 and win or lose you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.org
- The Leading Global Bookmaker and fully based in Stoke, UK
- Early Payouts On Football "2 Up" Special
- Use Our Exclusive Promo Code BMCOM50
18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
- Official Betting Partner of Worcester Warriors
- Great Online Casino and Sports Betting Site
- Leaderboard Promotions With Great Prizes
18+. New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
- Supercharged Cash Out
- Surprise Bets Given Out Randomly
- Acca Refund If One Leg Loses
18+. Wager £/€20 on slots and Get 40 Cash Extra Spins for five consecutive days.* 18+ new customers only. £/€20 stake on slots each day within 5 days of 1st deposit to qualify. £0.1 Spins on Book of Dead. £/€250 total max withdrawal. Full T&Cs apply. www.begambleaware.org
- Dedicated Horse Racing Ambassadors Tom Cannon and Hayley Turner
- Excellent Horse Racing Free Bet Offers
- Independently Owned and Unique Betting Site
18+. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
- Cash-Out Available On Plenty of In-Play Events
- User Friendly Site Layout
- Accumulator Boosts Available Daily
New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland.
- Betting Partner Of Tottenham Hotspur
- Free Or 4 Goals Prediction Game UK and Scottish Football
- Est. 1934 William Hill is one of the Best Known Bookmakers in the UK
18+. Play Safe. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Commercial content notice: Taking up one of these offers may result in a payment to
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Offers updated 01st April.
Best Odds Guaranteed is also known as BoG and this is a brilliant concession users of horse racing betting sites know all about. Where you can take an early price about a particular horse and know that you’ll either get paid out at these odds or the starting price depending on which one is bigger. With a BoG bookmaker in the UK, you no longer have a dilemma over whether to take the current price available and wonder whether the odds will contract or drift as we get nearer to the off.
In this article, our aim is to showcase the UK Best Odds Guaranteed sites so that you can always take advantage of this promotion for UK and Irish race meetings. Betting Sites have slightly different set of terms and conditions for BoG although some will actually apply Best Odds Guaranteed to race meeting further afield such as France, United States of America, Australia or South Africa.
Best odds guaranteed sites will usually automatically give you the price about your horse when you place the bet and then, if the SP is bigger and your horse wins, you will see your winnings amended to reflect that the Best Odds Guaranteed promotion kicked in and you got that bigger price.
| Brand | Daily Racing Specials | Live Streaming | Ante Post Racing | Tote/Other Markets | Visit Site |
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Yes | Yes | Yes | Yes | Claim Offer |
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Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game. 18+. BeGambleAware T&C Apply |
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Yes | Yes | Yes | No | Claim Offer |
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18+. http://BeGambleAware.org . New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply. |
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No | No | No | No | Claim Offer |
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New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ |
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Best Odds Guaranteed Betting Sites
It really doesn’t make any sense to place a horse racing bet with UK bookmakers who don’t have Best Odds Guaranteed available. There are lots of best odds bookmakers out there and it can be difficult enough to beat new betting sites on horse racing without not being able to take advantage of a promotion which has now been available with some online bookmakers for over ten years.
You might notice that some bookmakers will apply Best Odds Guaranteed to any early price providing that this isn’t an ante post betting market, while some bookies might stipulate that BoG only applies to bets placed at a certain time such as midday on the day of the race. There can also be a difference between Board Prices and Early Prices, so make sure you’re always getting Best Odds Guaranteed with your bets.
Just because a large number of Best Odds Guaranteed UK bookmakers have this promotion available doesn’t mean that their odds are all exactly the same. While the Starting Price will be universal just before the off, you might find a big difference in the horse racing odds leading up to the off and we would recommend you hold a number of betting accounts so that you can take advantage of the best early price. Each-way backers might also benefit from extra places on certain races with a particular bookie.
Here is the list of top bookies offering BOG:
- BetVictor
- 888Sport
- William Hill
- Ladbrokes
- Paddy Power
- Coral
In the below table, you can find a list of bookmakers who we recommend when it comes to Best Odds Guaranteed. We’ve reviewed each operator’s BOG promotion so that you can form an idea of the best ones to choose when it comes to taking advantage of this concession.
Be sure to read the terms and conditions of each bookmaker’s BOG promotion so that you are completely confident that you are getting the biggest prices about the horses that you want to back.
6 Best Odds UK Bookmakers Who Offer BOG
BetVictor Best Odds Guaranteed (5/5)
BetVictor are one of the leading best odds bookmakers when it comes to horse racing betting. BetVictor Best Odds Guaranteed are available providing that you bet after 9am on the day of the race.
This promotion applies to race meetings taking place in the United Kingdom and Ireland, while they have included greyhound racing as part of this promotion and you can enjoy a real cash benefit of £25,000 with this betting offer as things currently stand.
18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
888Sport Best Odds Guaranteed (4/5)
We’re a big fan of the Best Odds Guaranteed offer at 888Sport considering that there are no time restrictions for when you can benefit from the BoG promotion.
Providing that there are early prices available for a particular race and you can see the Best Odds Guaranteed icon next to the race, you are able to take advantage of this racing concession. Just make sure that you place your bet on the same day that the race is taking place and you have to be based in either the United Kingdom or Ireland.
Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game. 18+. BeGambleAware T&C Apply
William Hill Best Odds Guaranteed (5/5)
William Hill are a prominent betting brand when it comes to horse racing and they have a BoG offer which applies to all UK and Irish horse racing and greyhound racing meetings.
There is a maximum benefit of £25,000 that can be enjoyed on a daily basis with this promotion and customers can qualify for William Hill Best Odds Guaranteed providing that they place their racing bets after 10am on the day of the race, with Enhanced Odds also regularly available.
Ladbrokes Best Odds Guaranteed (5/5)
Ladbrokes deserve credit for having a stack of available horse racing promotions and that includes Best Odds Guaranteed which not only applies to horse races but also greyhound races.
There are no time restrictions so you can get yourself an early bird price providing that it’s the day of the race and there’s the chance to land up to £25,000 extra through this promotion. Early prices and board prices are included and you can get Ladbrokes Best Odds Guaranteed on your racing accumulators.
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Paddy Power Best Odds Guaranteed (3/5)
It goes without saying that Paddy Power are among the band of bookies that have Best Odds Guaranteed available for their customers and they are determined to get ahead of the crowd.
That is why you can secure the BoG racing offer from 8am on the day of the race and we’re also delighted to report that you can land up to £50,000 as a maximum benefit which will please customers with different bankrolls. Paddy Power Best Odds Guaranteed applies to Singles & Multiples on win & each way markets only.
New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+
Coral Best Odds Guaranteed (4/5)
Coral are a heavyweight bookmaker when it comes to horse racing betting odds in the UK and Ireland, with this bookie having had Best Odds Guaranteed on the menu for several years and their terms and conditions are exactly the same as sister site Ladbrokes.
That means you can qualify for BoG providing it’s the day of the race, with the offer capped at £50,000 in terms of maximum added benefit you can land.
18+ New UK+IRE Customers only. Paypal & certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
Best Odds Guaranteed is a generous horse racing betting promotion that has been available for over ten years. Previously to BoG being available, punters had to decide whether to take the Early Price or Board Price about a horse or alternatively select the Starting Price option. The problem was that the market is unpredictable and customers sometimes ended up taking 5/1 when their horse won at an SP of 10/1.
The introduction of Best Odds Guaranteed with selected UK bookmakers changed this situation for the better. It meant that customers could now take an Early Price or Board Price safe in the knowledge that if the horse’s price drifted to the point where the Starting Price was bigger odds, then the bookie would pay out at this bigger price and the customer would be in line for a larger pay out.
Conversely, taking an Early Price and then seeing the horse’s odds shorten as we approach the off means that you’re sitting on the odds that you took, with many punters taking delight in hunting out the value before a concerted gamble takes place in the betting ring. This promotion has cost the bookies millions over the years and it’s a great way to try and gain an edge.
Want to learn more about the Cash Out feature? Check out our definitive guide to the top Cash Out bookies, or learn more about the benefits of acca insurance.
You might also be interested in:
| Brand | Maximum Bonus | Loyalty Programme | Free Bet Expiry | Visit Site |
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40 | Yes | 7 Days | Claim Offer |
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Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game. 18+. BeGambleAware T&C Apply |
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40 | Yes | 7 Days | Claim Offer |
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New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. Play Responsibly. www.begambleaware.org. |
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10 | No | 7 Days | Claim Offer |
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18+ New Customers Only. Opt-In Required. Qualifying bet must be £10 or more and placed at odds of 1.5 or higher. Free bet must be used in-play. Free bet is non-withdrawable, expires after 7 days and is not returned with winnings. begambleaware.org |
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How Best Odds Guaranteed "BOG" Works
Let’s picture Scenario 1 where you want to back Golden Square to win the Cheltenham Gold Cup. You go to your favourite bookmaker at 10am on the day of the race and back the horse at 10/1. That price is automatically added to your bet slip, although you have Best Odds Guaranteed so you know that you’ll get the Starting Price is bigger.
As the big race at the Cheltenham Festival approaches, Golden Square’s odds start to drift and the horse has a Starting Price of 16/1 when the race finally starts. Despite this price movement, you were right to back this runner as it wins the Gold Cup. Thanks to the BoG promotion, you get paid out at 16/1 instead of the 10/1 early price and it’s a massive bonus on top of your winnings.
Now let’s look at Scenario 2 where you bet on Dragon Fire to win the Grand National. The leading horse racing betting sites use the Grand National to attract new customers and rewarding existing players for their loyalty by offering Grand National free bets. So be sure to check these promotions out.
You’re convinced that there will be lots of money for Dragon Fire leading up to the race, so you jump on the 20/1 on the morning of the National and hope to grab some value.
As it turns out, you were right to secure the 20/1 as the world and his wife jump on Dragon Fire and the horse shrinks to 8/1 before the off. The gamble lands and while plenty of punters end up getting paid out at 8/1, you get more than double the betting odds thanks to the 20/1 you had taken on the morning of the race.
You essentially get the best of both worlds when you take Best Odds Guaranteed. The great thing is that you don’t generally need to do much to land the BoG offer, it’s just a case of selecting the horse and stake before placing the bet. The majority of bookies will automatically apply Best Odds Guaranteed providing that the race is eligible for the promotion.
