New Betting Sites in the UK April 2023

While there are betting sites who have been providing a first-class betting service to UK customers for decades, there is always room for new operators who want to muscle into this gambling space and offer customers a viable alternative to the betting sites that already exist. Every month, we see new companies launch into the UK online betting arena and it’s always interesting to see what they have to offer. You will find them here constantly updated and ranked accordingly to help you find that new UK betting site and a brand new customer sign up offer.

New Online Betting Sites

Displaying Top Offers in United Kingdom
In Hot Demand
Bet UK Sports
  • Brand Ambassadors include Teddy Sheringham & Kieren Fallon
  • Offers Live Streaming of all UK Horse Racing meetings
  • £5 Free Bet Every Week available with their Acca Club
Mobile Live Streaming Yes
Inplay Sports 9
Bet Builder Yes
Acca Insurance Yes
Cash Out Yes

Full T&Cs apply. New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1/2 (1.5) or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 3/10 (1.3) or greater, stake not returned. 18+

Spreadex Betting
  • Fixed Odds and Spread Betting Avalable
  • Sponsors of Burnley FC
  • Free Bet If Your Horse Is 2nd To A 33/1 Shot Or Bigger
Mobile Live Streaming No
Inplay Sports 20
Bet Builder Yes
Acca Insurance No
Cash Out Yes

Spread betting losses can exceed deposit. 18+

Hey Spin Sports
  • Test USP 1
  • Test USP 2
  • Test USP 3
Mobile Live Streaming No
Inplay Sports 18
Bet Builder Yes
Acca Insurance No
Cash Out Yes

18+ New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15

Tote Sports
  • Home of Pool Based Horse Racing Betting
  • Scoop 6 and Placepots Available
  • Excellent Offers Including Tote Guarantee and Tote Plus
Mobile Live Streaming Yes
Inplay Sports 2
Bet Builder No
Acca Insurance No
Cash Out No

New customers online only. Place your first bet on racing pools for a minimum of £/€5 and win or lose you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply.

Bet365 Sports
  • The Leading Global Bookmaker and fully based in Stoke, UK
  • Early Payouts On Football "2 Up" Special
  • Use Our Exclusive Promo Code BMCOM50
Mobile Live Streaming Yes
Inplay Sports 31
Bet Builder Yes
Acca Insurance No
Cash Out Yes

18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

TebWin Sport
  • Official Betting Partner of Worcester Warriors
  • Great Online Casino and Sports Betting Site
  • Leaderboard Promotions With Great Prizes
Mobile Live Streaming No
Inplay Sports 48
Bet Builder Yes
Acca Insurance No
Cash Out Yes

18+. New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Kwiff Sports
  • Supercharged Cash Out
  • Surprise Bets Given Out Randomly
  • Acca Refund If One Leg Loses
Mobile Live Streaming Yes
Inplay Sports 13
Bet Builder No
Acca Insurance Yes
Cash Out Yes

18+. Wager £/€20 on slots and Get 40 Cash Extra Spins for five consecutive days.* 18+ new customers only. £/€20 stake on slots each day within 5 days of 1st deposit to qualify. £0.1 Spins on Book of Dead. £/€250 total max withdrawal. Full T&Cs apply.

BetGoodwin Sports
  • Dedicated Horse Racing Ambassadors Tom Cannon and Hayley Turner
  • Excellent Horse Racing Free Bet Offers
  • Independently Owned and Unique Betting Site
Mobile Live Streaming No
Inplay Sports 10
Bet Builder Yes
Acca Insurance No
Cash Out Yes

18+. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.

Luckster Sports
  • Cash-Out Available On Plenty of In-Play Events
  • User Friendly Site Layout
  • Accumulator Boosts Available Daily
Mobile Live Streaming No
Inplay Sports 12
Bet Builder No
Acca Insurance No
Cash Out Yes

New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland.

William Hill Sports
  • Betting Partner Of Tottenham Hotspur
  • Free Or 4 Goals Prediction Game UK and Scottish Football
  • Est. 1934 William Hill is one of the Best Known Bookmakers in the UK
Mobile Live Streaming Yes
Inplay Sports 31
Bet Builder Yes
Acca Insurance Yes
Cash Out Yes

18+. Play Safe. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Commercial content notice: Taking up one of these offers may result in a payment to Over 18s only please gamble responsibly.
Offers updated 01st April.

New UK Betting Sites for 2023

Here we showcase the best new UK betting sites so that you can choose which best suits you. All of the betting sites on this page have a UK betting license and that means that they are fully regulated by the UK Gambling Commission. That means you are guaranteed a safe and secure betting experience. Access to first class customer service is guaranteed and arbitration and support whilst betting online in the UK is a given under the guidance and oversight of the UKGC. 

Our Guide to the UK’s Newest Online Betting Sites

As you can see, we’ve compiled a list of UK betting sites that are relatively new to this market. You might already be familiar with some of the brands, although there’s a decent chance that you won’t have a betting account with all of these operators and it can often pay to sign up with a number of different online betting sites in order to enjoy the best aspects of each bookmaker including the new customer welcome bonus.

You can see that we have delivered some free bet information for each new UK betting site on this page, while you can click through and read an in-depth bookmaker reviews to discover more information about their service. Our experts have already signed up for a betting account with these betting sites and provided objective comments when it comes to the parts of a online betting service which matter the most to customers.

Our aim is to provide you with a well-rounded summary of a new UK betting site as we understand that trust is a big issue when it comes to an operator that has recently entered the UK online betting market. Especially if you’re not familiar with the brand name. However, provided that the bookmaker has an online UK gambling license, there is little reason to be concerned and you can deposit and withdraw money with confidence just like our review team have.

Advantages of Betting with New Online Betting Sites

Traditional doesn’t always mean better when it comes to online sports betting and there are several reasons why it can pay to open an account with a new betting site online. For example, a new UK bookmaker might have identified that the more established brands have been slow to embrace the latest technology that is available and therefore stolen a march by providing a more mobile-friendly site and / or best betting apps which performs at a very high level from the get go.

A new betting site might also provide a betting service which includes excellent navigation or alternatively put a huge amount of emphasis on In-Play betting and sports Live Streaming which continues to account for an increasingly large market share, especially when it comes to televised sporting events that require subscriptions from the likes of BT and SkySports.

Here are just some of the advantages of betting with a new online betting site in the UK:

  • Modern technology being used to create a dynamic experience
  • A generous new customer free bet or sign up offer that’s available
  • Competitive pricing including the best odds for popular selections
  • Enhanced odds for major sporting events to provide extra value for your bet
  • A greater In-Play market coverage when it comes to their older less technology focused competitors
  • Live streaming of selected big sporting events
  • Modern customer service which can include instant messaging, live chat, 365 coverage including weekends and public holidays
  • Responsible Gambling Tools that help you to bet responsibly at all times and support your gambling on line.

Imitation is the best form of flattery and a new betting site would ideally look at the existing UK bookmakers whether shops on the high street or online and essentially take the best parts of each service to create a unique proposition. If they are able to overtake the average UK bookmaker when it comes each category, then they will start to have mass customer appeal and it’s always nice to open up with a generous welcome bonus or free bet so that customers can essentially try out the service properly with just a starting deposit.

There are a few disadvantages when it comes to new online bookies and it’s naturally hard for an operator to have any sort of track record when they’re brand new to the market. It might also be the case that they don’t start off with too many existing customer promotions such as an Acca Bonus or acca insurance, although there’s ultimately little down side into opening an account to test them out.

License and Legislation for New UK Betting Sites

Every new UK bookmaker featured on this page has a UK license and that means that they are regulated by the UK Gambling Commission. As it states on their website, the Gambling Commission license and regulate the businesses that provide gambling in Great Britain and the granting of a license is only done when the UK Gambling Commission are completely satisfied that the operator is able to offer a safe, fair and secure experience for online betting customers.

Once a license has been granted for a new UK betting site, they then have to retain that license and their betting website will be regularly checked by the UKGC to ensure that the standards are maintained. This includes the security of customers’ personal details including financial information, while the deposit and withdrawal methods have to be robust and ensure that transactions are conducted in a secure and timely fashion.

Every UK betting site online needs to comply with a strict set of regulations which are laid out at the UK Gambling Commission website and that includes social responsibility, anti-money laundering, technical standards and complaints handling. The license conditions and codes also require an online bookmaker operating in the UK to report to the UK Gambling Commission on a timely basis and the reporting requirements are totally robust.

What to Look for in a New Betting Site

When it comes to signing up with a new online betting site in the UK, our experiences tell us that trust is the number one issue. After all, what’s to stop the latest betting site to launch online in the UK to be a fly-by-night cowboy operator that has a pop-up website that vanishes after a few months? That is where license and regulation come in, with readers advised that every new online bookie that features on this page has to have a UK Gambling License or we wouldn’t recommend them.

Once you’ve established that your betting experience is a safe and secure one, you can then set about claiming a new customer bonus. Make sure you read the terms and conditions to understand how to claim some UK free bet offers and what you need to do in order to get your betting site bonus. In particular, we advise you to look for any turnover or wagering requirements before you can get your hands on the free bet or matched deposit bonus and if lucky with your betting selections make a withdrawal.

It’s imperative that there are a range of deposit methods and that you can fund your account quickly and easily. Thankfully, the average new betting site in the UK facilitates payments in the traditional way which is great if you have a debit card, while there are also e-wallet solutions and other methods which are more modern and are great for players who want more options with how to manage their online spending.

Ultimately, the user experience also has to be a good one when making bets online. This includes being able to navigate around the website whether it’s desktop or mobile, access online betting markets in a short space of time and pick out odds that are favourable to you. There should also be a compact In-Play betting experience and the chance to cash out your bets at regular intervals pre match, in game or between legs of multiple bets.

One overlooked area with a new online betting sites is often the customer service that a online bookmaker provides. A betting site might come with all sorts of bells and whistles, although it’s no good if you can’t get through to a member of staff when you have a query. We especially look out for operators that have Live Chat available as this is a quick and easy way to get answers to questions, although an email address and phone number is nearly always available too.

Welcome Offers and Bonuses

A good UK betting site should always have a welcome offer on the table for new customers who are signing up for the first time. This should be easy to understand so that you can take the necessary steps to land your betting site bonus within the space of a day or two. Commonly, you should be able to get a 100% matched bonus or more on your first deposit after you have placed a sports bet. You might need to place this bet at a particular price such as 1/5 or 1/2 and that is why it’s imperative to read the terms and conditions to make sure you qualify.

Once you have claimed your betting bonus in the form of a free bet or matched deposit, you might need to place the free sports bet or bet credits at particular odds. It’s actually in your interest to sometimes choose a bigger price as the free bet stake isn’t generally included in any returns. You should also know whether the free bet needs to be turned over a set number of times or whether you can simply claim any cash that you make from your bonus. With sports betting bonuses online this is not as common as with UK casino offers but it can apply and one upside of that is that you can continue to test out the new site and it's features with the bonus funds.

Free Bets

It’s great to get free bets from any new UK betting site and we would recommend qualifying for each bonus once at a time. You might need to wait for a qualifying bet to be settled before the online bookmaker credit the free betting bonus to your account and that might be done within 24-48 hours, the terms and conditions will explain this but often it is as quick as the same day. The free bet should of course be used carefully as it’s unlikely that a betting site will continue to hand out freebies on a regular basis without entering a loyalty scheme or extended periods of activity but it’s a great way to try out the service.

User Experience

When we open a new online betting account, first impressions count for a lot. Therefore, we’ve got to be impressed by the sports betting site when we pay our first visit and there has to be plenty of substance behind the betting site's new welcome bonus. Ideally, we would see the latest sporting events being showcased on the homepage which gives customers the opportunity to click through and start placing their bets on prime time events.

Navigation around the betting site should be a breeze and it should be easy to place different kinds of bets including accumulators which are popular with the majority of punters. The bet slip functionality should be nice and smooth, with customers able to automatically add selections when they click on the latest odds before deciding on their available betting options.

We also want to be able to Cash Out our bets for the majority of betting markets, with this giving us the opportunity to potentially make money before your bet has been settled. Ideally, there would also be Partial Cash Out, while we like a new betting site that also provides Bet Builder or Same Game Multi betting options so that you can place a unique bet for a particular sporting event.

Payment Methods

A brilliant new betting site is no good if you can’t find a way to deposit money into your account. It’s important for a new betting site in the UK to get the basics right and payment methods definitely fall into this category. It should be nice and straightforward to register a debit card in order to make a transaction or alternatively, customers should be able to link an e-wallet payment solution without a hitch before transferring the funds.

Customers also want to receive any winnings nice and quickly when they withdraw from a betting site online. With a new UK bookmaker or betting site hopefully specialising in fast withdrawals as there is nothing worse than having to wait over a week to get your money from a winning sports bet, especially as some of the more established firms can sometimes return funds within 24 hours depending on the payment method and even instantly with several online betting firms.

Customer Service

While a new customer bonus and fantastic football odds are going to be attractive ways to put you in the shop window, a betting site is ultimately only as good as its customer service. If an online punter is unable to make contact with a member of customer service, then they are going to be left frustrated and many bookies have previously failed by not opening up a communication channel that is fast and honest.

No matter how many online bookmakers and betting sites tell you that they treat their customers like royalty, the proof is in the pudding. Live Chat at a betting site is pretty much an essential element to customer support these days, with customers hopefully connected to an agent within minutes of loading up the client. Email contact is also good along with a toll-free phone number for customer queries.

Live Betting and Streaming Services

No bookmaker can hope to be successful in the UK online betting sites market without offering In-Play betting. We’re not just talking about a handful of token betting options either. Ideally, a new UK betting site operator would cover a massive range of sports and ultimately have live betting markets available on a 24/7 basis. The trend is now for bookies to showcase their In-Play betting odds in the middle of the homepage as many customers just want to bet instantly on something that is happening live.

Naturally, a bookmaker online is more than just live odds and data. The In-Play betting odds have to be competitive and provide generous Cash Out values along the way. Ideally the prices should update in real time and there should also be match data so that customers can understand exactly what is happening on the field of play. It’s great to get a feel for an event while you place your bets.

Live streaming is an added bonus and it’s great when a new betting site in the UK agrees a deal with streaming rights providers so that you can enjoy watching live sport through your betting account. It’s usually a case of logging into your account and being able to choose what to watch depending on whether you have funded your betting account or recently placed a bet.

Frequently Asked Questions about New Betting Sites
Why choose new betting sites over old ones?
Which sports are popular with new betting sites in the UK?
What is the best new betting site for mobile betting?
Are new betting sites safe?
Which new betting sites offer free bets?